Hey trendsetters I received an awesome opportunity to interview one of the most creative persons in the world of fashion design. The founder and creator of the Nooka design brand, Matthew Waldman. He is a true genius, and if you love his brand try owning more than 15 Nookas, like Kanye West who is among many celebs; Lil Wayne, Alicia Keys, T.I. and the Pussycat Dolls who have been spotted wearing and loving their Nooka.It has been four years since the creation of Nooka Inc. and from it’s first set of designs Nooka has definitely evolved into a fashion phenomenon. The meaning of Nooka is a contraction of “New Yorker” with a traditional NYC accent. The “noo” in Nooka conveys innovation and a fresh outlook.
As an artist and designer, Waldman believes that his Nookas aren’t just watches, but they are more like a fashion statement. “It’s all about communicating universally, and fashion is another way to communicate in a universal way. People don’t have to know the exact words. When something is going to stand out it will stand out on its own, and that is my motivation for Nooka.” Waldman travels around the world to places like Mexico City, Tokyo, Berlin, and Europe to get inspired for new designs and color concepts for each season. When Waldman is not traveling or coming up with design concepts, he is a professor at Parsons, the New School for Design. He has been a professor at Parsons for 7 years now and encourages his students to not say what they can do, but to show what they can do.
If you love your Nooka, then I assure that you will love what Waldman has in store for the accessory world. Get ready to see exciting things like belts and wallets coming this season. An apparel line is also in the works for future seasons among other top secret projects we will all love to have. Waldman did reveal that he is going to be collaborating with I love Dust, a design studio from London. They will be working on a Nooka watch, a new version of the Nooka Nooka character that will be a collectable item, and a t-shirt. “Anytime you collab you share the strengths of what the other brands have that you don’t. I’ve always believed in win win situations.” I cannot wait to see the future projects Waldman has in store for all his Nooka craze fans.
You can find the latest Nookas at Diztrict.com Become part of the I LOVE MY NOOKA phenomenon!
